Find the useful part.
Start with the person and the problem. Decide what deserves to exist before deciding how to build it.
Māris Punculis / Product builder
From a good idea
to a product
people use.
I connect product thinking, design and technology to build useful digital things. From figuring out what matters to making it work in the real world.
Talk about a productBased in Latvia. Building for the web since 2011.
Product directionExperience designBuilding & shippingContinuous improvement
01 / How I think
From the first decision.
Through to the details.
Good products need a clear purpose, thoughtful details and someone who keeps connecting the dots.
Make it real.
Bring the experience and the implementation together. Build a focused first version that people can actually try.
Keep making it better.
Pay attention to what happens after launch. Fix the friction, simplify the work and improve what people use.
The part I care about
A clear purpose.
A reason to come back.
02 / A little context
Latvia, Europe
A curious mind, always.
I like the space between
“what if” and “it works.”
I’m Māris. I’ve spent years building things for the web, getting close to the details and learning what makes a product hold together.
These days, product builder describes me better than a list of technologies. I care about what we choose to make, how it feels to use and whether it actually solves the problem.
I use AI where it helps me explore, build and iterate. The judgment, the decisions and the responsibility for the result stay with me.
Outside the screen: cycling, running and a bit of fresh air.
03 / Good questions
Before we talk.
A little more about what working together could look like.
What do you build?
Web products, commerce experiences, platforms and tools that make everyday work easier. I’m interested in a useful problem, not a particular category.
Can you improve an existing product?
Yes. Understanding what already works is often the best starting point. We can focus on the parts that confuse people, slow them down or create unnecessary work.
Do you only handle development?
I work across the product: clarifying the idea, shaping the experience, building it and improving it after launch. The scope depends on what the product needs.
How do you use AI?
As a tool for exploring options, implementing ideas and shortening feedback loops. I still review the result and make the product and technical decisions.
What should I have ready?
A description of the problem, who experiences it and what you want to change. If there is an existing product, send a link. A polished brief is not necessary.
How do we start?
Send me a short email about your idea or product. We can discuss whether there is a good fit before committing to a scope.
Have something in mind?
Let’s make
something useful.
A new idea, an existing product, or a problem worth solving.
Talk about a productA conversation first. No polished pitch needed.